Delasport Incorporates Solitics Platform

Sports betting software provider Delasport has incorporated the Solitics platform for data processing and marketing automation.

The deal would allow Delasport, whose website lists customers including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise real-time customer experience.

Eli Moscovich, VP Strategic Partnerships Manager at Delasport explained: “With such a rich diversity of resources which combine a variety of different data sources, Solitics’ platform is a perfect match – enabling us to utilise all the data that we have on our players in real-time. We are looking forward to working with the experts behind this project.”

Tomer Baumel, CEO at Solitics, added: “We are excited about the opportunity to work with Delasport on upcoming iGaming projects. Proven to be true leaders in the industry their software products stand out with extreme quality and innovation.”

Having recently expressed his seven main criteria for businesses taking up an digital marketing programme, Baumel should already be familiar to the news reading public.

This included testing the data infrastructure, locating the right punters data, identifying integration issues and delivering evidence-based responses in real time.

The Delasport agreement comes only a month after incorporating the network for Codere’s sport betting and casino operations both in Europe and Latin America, for Solitics.