An agreement with Circa Sports Colorado has been formalised by North American in-play odds originator DeckPrism Sports to become the sole in-play odds provider in the Centennial State for the latter’s sportsbook app.
The agreement grants access to DeckPrism technology to Circa Sports Colorado, which in turn will give quick, clear and precise pricing and consistent in-play odds to Circa Colorado customers.
Instant pricing and chances
Both regulated trading services and real-time pricing APIs are provided by DeckPrism. However, the secret to its advanced technology is that, based on a proprietary algorithm, it produces instant pricing and chances. Bettors, the firm said, should embrace up-to-the-second odds and pricing without delay with confidence.
Significant leap forward
It added: “This represents a significant leap forward to the in-game wagering experience, which is often slow, and sometimes comes with outdated or mistaken odds. With antiquated in-game technology, bettors are often at a disadvantage, as sportsbooks build in a delay to account for shifting lines.
“Bettors are in turn left lying in wait while a sportsbook decides whether to accept a bet or not. This often leads to rejected bets, and a loss of action, which is detrimental for both bettors and sportsbook operators.”
Fairest and most transparent in-game product on the market
Ed Miller, DeckPrism Sports’ Co-Founder and Chief Architect, commented: “We are thrilled to be working with a great brand like Circa Sports Colorado, and to partner with them in providing the fairest and most transparent in-game product on the market.
“Live in-game play has largely fallen short, leading to delays in what are supposed to be real-time odds and rejections of far too many bets. Our technology fixes those issues, offering bettors a much fairer vehicle for in-game wagering and allowing operators to capture more in-game action.”
Significantly improved in-game experience
The Director of Circa Sports, Matthew Metcalf, explained: “DeckPrism has built an engine that will power in-game wagering far more effectively for companies like ours, which got into the sportsbook business to take bets. DeckPrism’s technology is second to none in creating odds that both we and our customers can trust, and that significantly improves the in-game experience for everyone.”