International Game Technology subsidiary IGT Global Solutions Corporation has signed a one-year deal with the District of Columbia’s Office of Lottery and Gaming to provide instant ticket games and related services by December 1, 2020. Up to four one year extensions are allowed on the contract.
The company will provide the DC Lottery with a wide range of instant ticket services under the terms of the contract, including game planning and promotion, analysis and analytics, graphics support, and instant ticket processing and printing.
Such player-centric programmes, the company said, help ensure the lottery’s long-term success, and provide players with creative content.
Beth Bresnahan, executive director of DC Lottery commented: “Instant tickets are a product vertical that presents strong growth opportunity for the DC Lottery. We continuously look at ways to expand our entertainment options for players and the reach of our products at retail locations. The DC Lottery looks forward to continuing to deliver world-class lottery games with the help of IGT today and in the future.”
“Over the last five years, IGT has worked closely with the DC Lottery to deliver games that engage their player community, attract new players, and deliver outstanding player experiences,” said Jay Gendron, the firm’s Chief Operating Officer, Lottery. “IGT is pleased to continue working with the DC Lottery, and we look forward to helping the Lottery reach its sales goals by enhancing its instant ticket program with creative new content.”
Since 2014, IGT has been a print vendor to DC Lottery. It has developed several lottery tickets during this time, ranging in price from $1 to $10. This development included initiatives such as the March 2018 launch of a Super Ticket and the introduction in May 2019 of three new money-themed games that were part of a major lottery promotion.