DAOGroup, iGaming cryptocurrency solutions provider, has announced plans to capitalise on sports betting returns by expanding its business growth team with two new hires.
The supplier appointed Yelena Kensborn as its Sales and Marketing Director, while Adam Lee as the new Business Development Manager was elected.
Glen Bullen, CCO at DAOGroup, said in statement on their appointment: “I’m very pleased to be strengthening the company’s commercial team at this key time, when demand has never been higher.
“As expected, we’ve seen a strong increase in the demand for crypto-gaming products during the recent lockdown, with operators taking this time to ensure they are best-positioned when gaming returns to full speed.
“We’re here to help the industry benefit without the compliance headache, and I’m thrilled to be welcoming Yelena and Lee aboard. Both are strong individuals with proven credentials who will no doubt be key in helping our partners appeal to an even broader player base as mainstream betting returns.”
Having previously worked at Lucky.io, the Malta-based blockchain casino where she acted as Head of Community and PR, Kensborn brings with her a wealth of marketing expertise. As part of her new position, she will assume responsibility for building the company’s brand ahead of its upcoming launches.
Lee has built a ‘proven track record’ in the UK’s B2B tech market. His new position at DAOGroup would include an focus on guiding the sales operations of the company.