Danske Spil Incorporates Playtech’s Virtual Sports Betting Products

Denmark’s national Danske Spil lottery has become the latest operator to incorporate the virtual sports betting products of gambling software developer Playtech who are a popular software provider in areas such as Bingo with the Virtue Fusion Bingo offering.

Chosen games

Eight of Playtech’s virtual sports games have been chosen by Danske Spil, including football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.

Virtual betting markets odds are dependent on the models themselves, allowing the clients of Danske Spil to research type and outcomes.

Pernille Mehl, CEO of Danske Lotteri Spil A/S, commented: “We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business.”

Playtech’s virtual sports

Using an advanced motion capture filmmaking technique, Playtech produces virtual sports, and has also built a custom platform and a 24/7 schedule. Its products have also been made available through the GVC, OPAP and MansionBet betting platforms.

Richard Andrew, Director of Virtual Sports at Playtech Sports added: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.

“We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.”

Integrating its goods into the Danske Spil portfolio represents another step in the European and global expansion of LSE-listed Playtech.