Danish Regulator Statistics Show Denmark Among Europe’s Top Participants

New figures from Spillemyndigheden, the national regulator, show that Denmark has the second-highest online gaming participation rate in Europe.

In 2019, DKK5.2bn, 53.1 percent of all gross gaming revenue, was generated online. Only Sweden has a higher online play percentage (59 percent)

The regulator compared statistics from 18 nations, plus Iceland, Norway and Switzerland, the founding members of the European Union.

The only other country to see more revenue generated online than from physical premises was Norway, which came third. With 45 percent of revenue generated online, Great Britain came fourth.

It also noticed that instead of computers, 61 percent of online revenue came from playing on mobile devices. In 2019, mobile play accounted for DKK3.17bn, or 32.3 percent, of all gaming revenue.

Since 2012, the online market share has increased every year and the overall Danish gaming market has increased by 25.6 percent to DKK9.8bn since 2012.

Acting director of the Danish Gambling Authority Jan Madsen explained: “One of the Danish Gambling Authority’s most important tasks is to monitor the developments in the gambling market. Among other things, we use the statistics to get an overview of where the market in heading, but also to organise our supervision of the gambling operators and thereby ensure that gambling in Denmark takes place fair and responsibly.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.