Dan Pozner has been named Vice President of Content at Spotlight Sports Group.
Pozner will be in charge of betting material for tipster affiliate company Pickswise across video, audio, data, and editorial channels in his new capacity.
He’ll also work with guest contributors, video hosts, and sports betting gurus to “cultivate a new roster of talent.”
Strong demand for quality content
Spotlight Sports Group’s managing director, Harry von Behr said: “The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors.
“Dan’s experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America’s top sports betting sites.”
Pozner formerly worked for NBC Sports as Director of Gambling Content, where he played a “pivotal role” in expanding the company’s sports betting offering through free-to-play games, multi-platform content, and the editorial integration of odds on linear television.
Pozner continued: “The landscape for sports betting content in America is extremely competitive with media companies, experts and influencers all competing for the attention of this growing and engaged audience.
“I was immediately drawn to Pickswise’s aggressive approach to expansion in the US market through educating and entertaining sports bettors with free, accessible data-driven insights without the need for a paid subscription.
“Pickswise is the ultimate first-step destination for sports bettors looking to make stronger and more informed bets and I’m looking forward to expanding and innovating Pickswise’s growing and trusted content portfolio.”