Daktronics Takes The Wow Factor To Circa, Las Vegas

A specialist in large-format LED video screens, message displays, scoreboards, interactive billboards, Daktronics was deeply involved in bringing the wow factor to Circa, the newest casino in Las Vegas and home to the greatest sports book in the world.

To engage and entertain Circa’s guests, the company was the creative force behind the six-display installation totaling 98 million pixels in the house. The three-level sportsbook inside the resort is the focal point. There are 78 million pixels in the entire Circa sportsbook experience to share all the sportsbooks and details critical for bettors. It also shows live sports broadcasts and information and advertising related to the resort to keep guests updated.

Josh Francois, the Western region director of Daktronics, said: “Being involved from the beginning of the process, working with visionaries like Derek and Greg Stevens as well as Steve Hamlin with Tre’ Builders, has been an amazing experience. Circa continues the tradition of high-profile installations in Las Vegas.”

At Circa’s Stadium Swim, the attention-grabbing outdoor show is near the six baths. For a total of 5,535 square feet of digital real estate, it measures 41 feet high by 135 feet wide. It features a pixel spacing of 6 millimetres to provide viewers and visitors in the room with high-resolution imagery.

A combination of LED technology including a 15HD pixel arrangement and freeform technology using a 25-millimeter pixel spacing is displayed on the north façade display. Together, they form a show along the Downtown Las Vegas skyline measuring 228 feet high and 52 feet wide to draw people’s attention as they drive by the resort.

At Circa’s Stadium Swim, the attention-grabbing outdoor show is near the six baths. For a total of 5,535 square feet of digital real estate, it measures 41 feet high by 135 feet wide. It features a pixel spacing of 6 millimetres to provide viewers and visitors in the room with high-resolution imagery.

A combination of LED technology including a 15HD pixel arrangement and freeform technology using a 25-millimeter pixel spacing is displayed on the north façade display. Together, they form a show along the Downtown Las Vegas skyline measuring 228 feet high and 52 feet wide to draw people’s attention as they drive by the resort.

“Building a large outdoor display in the harsh desert heat of Las Vegas is challenging,” said Nathan McGillivray, senior Daktronics project manager. “Daktronics engineering was able to overcome these challenges with unique solutions to manage high temperatures with proper ventilation.

“When the display was first installed, we were able to design the 15HD technology and the 25-millimeter freeform LED sticks to blend together and look like one seamless screen. We relied on our team, comprised of an installation supervisor, field engineers, design engineers, service and application engineers, to get the display dialed in and looking fluid and dynamic. This team effort allowed us to have a strong showing at the grand opening and exemplified the strength of Daktronics’ problem-solving capabilities.”

In Las Vegas, Daktronics was a staple LED display provider that dates back to the construction of the first large matrix colour marquee at Caesars Palace in 1984. On the freeways, inside iconic marques along the popular strip, and entertaining audiences at a Las Vegas exhibition, sportsbook or sporting event, the company’s LED displays can be found.