Dafabet Extends Sponsorship Portfolio Of English Cricket Teams

After securing two new sponsorship deals with the Durham and Sussex county teams Dafabet has expanded its portfolio of English cricket teams.

The new collaborations, supported by SEM Global, are preempting the Vitality Blast T20 campaign and will see the name of the operator appear prominently on the shirts of both teams.

For the 2020 and 2021 seasons, Dafabet ‘s logo will appear on the front of the club’s T20 and One-Day jerseys, either side of the collar, the non-leading arm and above the player’s name on the back of the jersey.

dJohn Cruces, Dafabet ‘s Hea of Sponsorship said: “With cricket becoming our biggest growing international sport, we saw it as a key sport to further our sponsorship portfolio. The T20 format was our aim being so popular around the world.

“We are very proud to become a major sponsor of Sussex and have our name on the shirt for both the T20 and the One-Day matches.

“The club needs no introduction to cricket fans having players and a history so well respected within the game. We are looking forward to a long partnership that we are sure will help us achieve our common goals.”

Sussex Cricket chief executive Rob Andrew has added: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world.

“During these uncertain times, it has never been more important to secure agreements like this which will help sustain the financial future of the club. We thank Dafabet for the support they’ve shown in us and look forward to working closely with them over the next three years. We can now focus on the season starting in August and the squad wearing the new T20 shirt as soon as the Vitality Blast gets underway.”

The Durham jersey, which England stars Ben Stokes and Mark Wood officially revealed, will feature the Dafabet logo on the back of the team ‘s latest T20 shirt for the next three years with Emirates staying at the front.

Cruces added: “Cricket has been one of our fastest international growing sports in recent years with the T20 format being so popular. Therefore it was a natural step for us to put our brand in the eyes of cricket followers worldwide. We’re very proud to partner up with Durham, a club steeped in tradition with players known across the globe.”

Tom Seymour, Durham Cricket Sales Director, concluded: “We’re delighted to have agreed a deal with Dafabet to have their logo on the back of our new T20 playing shirt and for them to become our principal betting partner.

“We look forward to working with this exciting company over the next three years, as we continue to work together, bringing success on and off the pitch.”