Coral has unveiled the latest ‘Sunday League’ national campaign to celebrate Britains love of football and its significance to all communities.
The campaign sees Coral continuing its work with the new creative advertising agency, Bartle Bogle Hegarty (BBH London), which took over the account of the bookmaker at the beginning of 2020 to refresh the brand image of Coral.
Coinciding with the Cheltenham Festival, Sunday League follows Coral’s ‘At the Races’ initiative unveiled this winter, with the bookmaker concentrating on’ broader sports themes to engage with wider audiences.’
BBH London has filmed Coral’s latest campaign, leading the new marketing output of Coral, investing in the highest production standards, with the campaign featuring a cast of 140 and a crew of 80 members.
Before the newly tightened restrictions were followed and compliant with all COVID-19 guidelines and acceptable social distance guidelines, the commercial was filmed and made.
Angela Porter, Brand Marketing Director, Ladbrokes and Coral said: “Football is a game loved and played passionately by so many across the country at all kinds of levels. This campaign continues to build on the direction we set for the brand earlier in the year and brings the passion we share with our customers, for football, to life.
“Sunday League captures the buzz and atmosphere of football fields. There are lots of ads that use football scenes and analogies, but this looks at really showcasing the passion of a real fan, whether he’s thinking about his Premier League predictions or watching his local Sunday league team. We wanted to put viewers right in that moment with our brand.”
Coral will launch Sunday League on Sky Sports Premier League (17:00) with a 30′′ and 60′′ TV spot broadcast during Liverpool vs West Ham.