Coolbet Forms ‘Strategic Partnership’ With Pragmatic Play

Coolbet, an online casino and sports betting provider, has formed a “strategic partnership” with Pragmatic Play, and says it “can’t wait to see” how the supplier’s goods are welcomed by its users.

Coolbet customers will now be able to choose from a variety of slot and live casino games, including Dragon Tiger, the provider’s two-card version of baccarat, as well as Mega Roulette and a dedicated blackjack table.

The latter provides players with a “unique and highly customised” live casino experience, with Coolbet branding strewn around the table to deliver a more immersive experience for players and a striking visual asset for the operator.

Coolbet’s head of casino and games, Patrik Backlund, said: “We are delighted to bring Pragmatic Play’s market leading slot and casino products to our players.

“Pragmatic Play’s live casino offers a host of high-quality experiences, and we can’t wait to see how it is received by our audience.”

Pragmatic Play’s expansion approach across both European and global regulated markets is “paying off,” according to the company, which has had a streak of successful partnerships.

Pragmatic Play’s vice president of Malta operations, Lena Yasir said: “As a leading provider of live casino and slot products to the igaming industry, it is our responsibility to partner with brands that embody our values.

“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.