Successful advertisement service, Context Network, has signed an agreement with Play Globally to conduct all advertisement tournaments on the dedicated sportsbook and poker app for casino jurisdictions already developed.
Context Network has worked very hard to make digital ads possible in the world of gambling. It acknowledged the need for the sector to introduce a package of services like ads, location, special offers, facial recognition and augmented reality. The business created Contextual Promotions Media Network state of the art to include deeply covered analytics, improving outreach through machine learning, artificial intelligence, and blockchain.
On the other end, Play Globally takes advantage of its intellectual property to connect gambling, sports and racing with an ability to win a $1 million poker jackpot at nearly every event.
Speaking of the Context Networks deal, Founder and CEO Matthew Olden said: “At a time when gaming and sports fans need something to look forward to, we are thrilled to connect with Play Globally to help them reach more fans and to host outstanding online tournaments. As more fans turn to apps and online options, this agreement will enhance opportunities for players and gamers in both casino environments and on mobile devices across the globe. The combination of these technologies provides new valuable revenue opportunities for casinos in the form of a value-added experience for players.”
Play Globally’s President and CEO, Stephen Dunham added: “We are excited to have partnered with Context Networks for new and enhanced casino and social mobile gaming experiences. At a time when social gaming downloads are exploding, fans’ appetite for sports is ravenous, and casinos want added value for their guests, the Context Networks and Play Globally combination uniquely delivers on all bases.”