ComeOn Group, an online casino and sportsbook company, has signed former Denmark international footballer Nicklas Bendtner as a brand ambassador for its flagship brand.
After acquiring a five-year gaming licence from Denmark’s gaming authority, ComeOn Group launched its flagship www.comeon.com brand, which provides both casino and sports betting and runs on its own proprietary network, in Denmark in 2019.
Casinostugan, CherryCasino, EuroLotto, Folkeautomaten, GetLucky, Hajper, Mobilautomaten, Mobilebet, NorgesSpill, Snabbare, and Suomikasino are among the company’s vast igaming and sportsbook portfolio.
‘A challenger to the big dogs’
ComeOn Group CCO Berkay Reyhan said of the alliance: “We are extremely pleased to have signed a deal with Bendtner. Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”
Bendtner started his playing career with Arsenal before going on to play for Sunderland, Juventus, Wolfsburg, Rosenborg, and F.C. København. He was a member of the national team for 81 games and scored 30 goals.
“ComeOn! is a challenger brand in a matured market; they wish to do things differently which I really like,” Bendtner noted.
“My primary role will of course be ComeOn! face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”