In order to expand its product portfolio for sportsbook customers, Colossus Bets has soft-launched ‘Match Predictor’, its latest pool style enhancement.
Match Predictor will see Colossus add famous ‘bet-builder’ features to its flagship multi-leg jackpot pool markets, with guaranteed rewards, revealed as ‘market first’.
The upgrade would allow sportsbook customers to choose a variety of types of bets, such as correct score results, number of cards and corners awarded in a single sports event, which will be boosted automatically by guaranteed jackpots from Colossus.
Colossus has made its pool improvement available for select ‘high-profile matches on the weekly calendar’ with the introduction of Match Predictor.
David O’Reilly, CEO of Colossus, explained: “In our quest to offer the world’s biggest sports jackpots, we’ve been deliberate in choosing sports content and bet types that can appeal to a broad, recreational sports fan player base. We see our new Match Predictor pools as one of the strongest reflections of this strategic focus to date.
“This release leans on the popularity of bet builder’ ‘fixed-odds products but it’s something that has never been done in a pool betting context. Our players will now be able to enjoy the end-to-end Colossus jackpot experience over the course of a single football match.”
Following its first-stage launch, O’Reilly said Colossus will aim to optimise Match Predictor for a vital Euro2021 football championship sports calendar in 2021.
Colossus stressed Match Predictor ‘s ability as a critical tool for driving customer sign-ups and bookmaker campaign conversion.
O’Reilly added: “We are moving quickly to roll out phase one of Match Predictor pools to our network partners and, in parallel, we are building on this template to deliver a broader, sports-agnostic phase two.
We also expect these pools to resonate well with our FreePlay customers as they open up new opportunities for event-centric marketing campaigns, whether it’s the build-up to the final of Euro 2021 or a weekend flash campaign.”