Codere has signed an agreement with Solitics to enhance its data management and create a more personalised experience for its players.
Codere reported that Solitics has incorporated its real-time data processing and automation platform into Codere’s European and Latin American (LatAm) sports betting and casino operations.
Moshe Edree, COO of wireless division of Codere, said:“As a company that has grown immensely over the past years we have accumulated a lot of data across different systems for our different products.
“As such, utilising our data in real time for personalisation purposes became a very complex task. Furthermore, we also wanted to have one central control system for all automation and personalisation.
“As part of Codere’s strive for excellence and becoming the LatAm and Spanish speakers’ leading gaming operator, we searched for a company that would not only enhance our automation and personalisation capabilities, but would also align and enhance our data management efforts.”
Tomer Baumel, founder and chief executive of Solitics added: “It is a great honor that Codere, a world renown leading company, has chosen us. Solitics prides itself in our cutting-edge data management platform and marketing automation solution.”
“We are committed to enabling Codere to create the most personalised experience for their customers in real-time based on all their data.”
The data management and automation platform, Solitics explained, helps both B2B and B2C betting and gaming brands to create the most unique real-time experience for their customers through all marketing and communication platforms.
Powered by its specific layer of data processing technology, it collects data from various distributed data sources, unifies the data and makes it accessible for real time consumption.