Cloudbet Unveils Zero-Margin Odds Campaign For US Open

Crypto sportsbook and casino operator Cloudbet has relaunched its zero-margin odds campaign in Flushing Meadows, New York, where Novak Djokovic and Serena Williams are leading the market this week.

The company is again deploying its blockchain technology to provide customers with commission-free prices on selected matches, having rolled out the zero-margin offer for immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season.

This offer features core markets for Match Winner, Game Handicap and Total Games that will be available both pre-match and in-play, securing fairer prices for a burgeoning number of tennis fans looking to maximise their winnings on the second Grand Slam of the reconfigured season. These margin-free odds are available for each client to win up to $1000 on each match.

This US Open promotion is a natural extension of the operator ‘s broader “best odds” campaign, typically involving margins as low as 2 percent across a wide range of sports. Far from cornerstone sports like soccer and basketball, this week Cloudbet is getting ready to see a spike in in-play tennis. In this case, low latency data feeds (from a combination of the best suppliers in the industry) ensure accurate pricing and minimal market suspensions, providing a seamless betting experience for clients.

A Cloudbet spokesperson said: “As ever, Cloudbet’s goal is to make sports more engaging for our players. So, after a fragmented calendar for elite tennis, it’s great to see the best men’s and women’s players go back to work at the US Open. No-one can compete on price with the power of blockchain, and we’re happy to share these savings with our customer base which has been starved of live sport during the present pandemic.

“This promotion proved a boon for turnover on the EPL and we’re hoping to register similar spikes in engagement over the coming fortnight at the Billie Jean King National Tennis Center. Offering the best mathematical prices is another clear advantage that our technology brings to players, alongside more widely-touted benefits around transaction times, secure fund storage and privacy protection.”