Chris Keevil Named As President And CEO Of Atlantic Lottery

Canadian lottery provider Atlantic Lottery has named Chris Keevill as the next President and CEO of the company effective May 1, 2020. He brings with him 20 years of experience at regional, national, and international level in digital transformation, innovation, marketing, and media.

Sean O’Connor, chairman of the board of directors of Atlantic Lottery, accepted the appointment and stated: “Keevill’s proven track record of execution and extensive experience with digital transformation and innovation, combined with his personal commitment to his community, will serve him well as he steers Atlantic Lottery into the future as a competitive, innovative, responsible gaming company.”

Commenting on his appointment, Keevill said: “It is an honour to be selected to lead the outstanding team of employees at Atlantic Lottery who are firmly committed to delivering on the corporation’s core strategy of growing its player base, improving player experience in a digital world, and modernising the corporation’s capabilities to deepen its relationships with players. I’m looking forward to embracing the opportunities ahead.”

“These key strategic business areas are clearly underlined by a firm commitment to social responsibility,” he added. “My roots are in Atlantic Canada and for many years I’ve witnessed Atlantic Lottery being recognised throughout the region as a leader in contributing to the community — both through delivering on its mandate to deliver 100 per cent of profits to help fund important public services, and through its commitment to supporting important causes and grassroots events around the region each year.”

Keevill takes over from Brent Scrimshaw, who has served as president and chief executive officer since 2011 and will retire from Atlantic Lottery with 13 years of service.

O’Connor added: “The Board of Directors would once again like to thank Brent for his outstanding leadership during his tenure with Atlantic Lottery. Brent will remain as President and CEO until May 1, and during that period will continue to manage the organisation and facilitate a seamless transition of leadership.”