BetMGM has named Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios as a celebrity brand ambassador on a multi-year deal for the online gaming and sports betting platform.
Among other interactive and promotional opportunities, the collaboration will see the MGM Resorts International and Entain joint venture partner with the Detroit Red Wings legend on fan engagements, marketing campaigns and public appearances.
BetMGM app Live in Michigan
Matt Prevost, BetMGM’s chief revenue officer, stated: “It’s an amazing privilege to have Chris Chelios join our team. The BetMGM app is scheduled to go live in Michigan on Friday and we look forward to delivering our customers once-in-a-lifetime experiences with the all-time great.”
Chelios will make frequent guest appearances on Detroit’s WXYT 97.1-FM The Ticket as a BetMGM brand ambassador, as well as providing content for social media platforms and marketing campaigns for the brand. He will also communicate with the clients of BetMGM and the M life Rewards representatives of MGM Resorts through public and private events.
A 26-season NHL career
Having played with the Red Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers, Chelios enjoyed a 26-season career in the National Hockey League.
BetMGM is the Detroit Red Wings’ official partner, with whom Chelios has won two Stanley Cup championships. In 2013, he was inducted into the Hockey Hall of Fame.
“BetMGM is at the forefront of an exciting time for the sports betting industry,” added Chelios. “I’m proud to be associated with the BetMGM brand and the long-standing commitment to Michigan through MGM Grand Detroit.”
As the Wolverine State becomes the ninth living zone, joining Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee and West Virginia, the BetMGM app will be available for download in Michigan from midday today (Friday 22 January).