Chivas And EA Sports Sign Deal For Improved FIFA Players Experience

To build digital content and support both brands through social media, Club Deportivo Guadalajara, best known as Chivas, has signed an agreement with EA Sports. The Mexican first division squad, primarily through FIFA 21, will also encourage its esports section.

The agreement involves the use of new interactive formats for the development of digital content and will provide Chivas fans and all EA Sports FIFA players with new and improved experiences.

In its lineup, the Chivas esports team includes Beto Ávila, a national team player who has excelled in the latest edition of the eNations Cup.

At EA Sports, Yeray Romera, Head of Marketing, Latin America, commented: “We’re very excited about the signing of this new deal with one of the most important football teams, not only in Mexico, but in the continent, which will undoubtedly boost the growth and expansion of esports in the country and strengthen the industry.

“It will also allow us to get closer to the community and continue to inspire everyone to get involved.”

The President of Chivas, Amaury Vergara, said,”important things are coming thanks to this agreement. We have restarted a great relationship with EA Sports and soon the ChivaHermanos will receive big surprises related to this”.

EA Sports currently has deals with Pumas and Tigres in Mexico, Argentina’s Independiente, Racing and San Lorenzo, Colombia’s Millonarios, Ecuador’s Independiente del Valle, and Chile’s Universidad Católica.

The business recently scheduled an e-friendly match between San Lorenzo and Inter Miami, which was seen free on Twitch TV and Youtube, as part of its campaign to extend its presence in Latin America through FIFA 20.