This week, the Chicago Bears, Rush Street Interactive, the operator of BetRivers.com, and Rivers Casino announced a multi-year exclusive collaboration.
The deal makes BetRivers the Bears’ Official Sportsbook Partner and Rivers Casino the Bears’ Official Casino Partner, marking the Bears’ first multi-year exclusive deal in the sportsbook and casino sectors.
BetRivers and Rivers Casino will receive a mix of visible in-stadium signage, as well as digital, social, and print assets, as part of the deal. In addition, BetRivers will be the Title Partner of the Chicago Bears Official App’s unique Free to Play Game.
While betting on their favourite team, BetRivers.com customers will see collaborative promotions for exclusive Chicago Bears prizes and experiences.
First multi-year exclusive partner
Ted Phillips, President and CEO of the Chicago Bears, explained: “We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the Sportsbook and Casino categories. We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”
Rush Street Interactive and Rush Street Gaming’s Executive Chairman and Co-Founder Neil Bluhm added: “As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only Official Sportsbook and Casino Partner.
“We look forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”