Following a new agreement, Spotlight Sports Group’s Superfeed in-play content engine will now power Checkd Media’s social media and betting centre app.
Checkd Media will now be able to provide live tips and content based on on-field occurrences and previous data as part of the three-year arrangement.
Will Fyler Spotlight Sports Group Head of Digital explained: “Our Superfeed in-play product is proven to exceed all operator and media expectations.
“We deliver expert insight into what’s happening live on the pitch to support customers betting decisions.
“The technology packed into this product is game-changing and we’re delighted Checkd Media and their customers are going to benefit from this. Adding our Superfeed content will make more events matter across their platform by supporting customers in games and leagues across Europe.”
Live betting information
Checkd Media will also have access to live betting information across 35 in-play markets, with content spanning more than 90 football leagues in over 80 languages, thanks to Superfeed.
Spotlight Sports Group hopes that its Superfeed offering will allow the Manchester-based digital firm to “tap into the in-play market, engaging customers throughout the 90 minutes with expert content from a team of sports betting analysts at Spotlight Sports Group.”
Improved customer experience
Checkd Media’s Product Director, Adam Patton, added: “We’re delighted to be integrating Superfeed in-play content across our channels. These are the first steps to improving our customer experience with Spotlight Sports Group, and the sky’s the limit in terms of localised and personalised in-play content.
“Our long-term goal is to offer a unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us.
“It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.’