Chalkline Sports has rebranded and added lottery and casino games to its betting website.
Since rebranding as Chalkline, the supplier plans to launch a new suite of products this year, including lotto-style sports games, fixed-odds lottery, real-money jackpot games, mobile casino sports, and virtual currency games, all of which will be available by the second quarter.
Chalkline’s BettorGames app focuses on state-level conversions and interaction with sports enthusiasts and bettors. Last year, the app offered over 8,000 original free play and real money games to over five million gamers around the world.
Daniel Kustelski, the company’s CEO, stated: “Personalised and localised free play sports games have always been a key part of the Chalkline product suite, but there’s so much more to our platform.
“The rebrand to Chalkline represents our streamlined focus on becoming the number one B2B provider of free play and real money games to operators and media companies in the US market.”
New logo and corporate website
In addition to the name change, the company has unveiled a new logo and updated its corporate website in order to increase visibility and collaboration with gaming and media firms.
Kustelski continued: “While the brand and logo are getting a refresh, we’re still the same experienced, global team that has been working in the regulated US igaming market for five-plus years. This shift at Chalkline represents the same shift that many operators are experiencing: sports betting is part of a larger igaming suite of products.
“This realignment enables Chalkline to better engage potential partners and work with them to deliver games their players love across products that will help them acquire and retain customers.”