According to a statement issued by the company this week, Chalkline, a B2B customer acquisition and retention platform for free and real money games, has raised $2.7 million in Series A funding.
Parlay Capital Holdings and Patrick Conroy led the round. Greg Buonocore of Parlay Capital Holdings and Conroy have joined Chalkline’s board of directors as part of the fundraising round.
Afshin Yazdian, Andrew Braitchouk, Group Finance Director at Sports Media Interactive, and Clay Travis of Fox Bet Live and Outkick are among the other investors with gaming experience.
Professional investors and seasoned gaming execs
Chalkline’s CEO and Co-Founder, Daniel Kustelski, said: “We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team.
“The North American sports betting and igaming industry are experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”
The latest round of funding will be utilised to boost the company’s product development and commercial momentum, according to the company.
Chalkline enables free to play and real money games for some of the most well-known brands in the business, including Churchill Downs, Chive Media Group, and JACK Entertainment, through partnering with worldwide sports betting operators and media firms.