Gordon Ramsay, owner of Hell’s Kitchen restaurants, has applied with the UK Intellectual Property Office to protect the title, and a trademark application mentions casino, gambling and betting games computer programmes, The Sun reports. It also covers “a website for online gambling, gambling services in the nature of online slot machines and lottery services.”
Ramsay already has a Hell’s Kitchen restaurant in the U.S. hotel and casino at Caesars Palace Las Vegas. Over 300 diners are seated and it overlooks the Las Vegas Strip.
He wasn’t going to be the first famous face to give his name to online casino slots. In an afternoon at Royal Ascot during 1996, Jockey Frankie Dettori has a game based on his famous seven winners. It features on several websites of online gambling. Other that have their own games are Frank Sinatra, Michael Jackson and Elvis.