Churchill Downs Incorporated, headquartered in Louisville, Kentucky, revealed that it would move to a single brand online strategy by rebranding the sportsbook and igaming platform of the company as TwinSpires.
The brand transition from BetAmerica to TwinSpires will begin later this month in Michigan with CDI’s online sportsbook and igaming launch, pending final regulatory approval.
During the first half of this year, BetAmerica retail and online sportsbooks operating in Colorado, Indiana, Michigan, Mississippi, New Jersey, and Pennsylvania will also transition to the TwinSpires brand.
Bill Mudd, president and COO of CDI said: “Our TwinSpires brand has consistently delivered over 13 years and is associated with more than a century of wagering experience. That history and heritage offers a unique point of difference in a competitive space.
“We remain focused on building a profitable sports betting and igaming business that provides our customers with an integrated experience alongside our horse racing wagering platform.
“The transition to TwinSpires not only generates marketing efficiencies, but also allows us to deliver a more complete overall experience to our growing online wagering customer base.”
The use of TwinSpires by CDI
Since 2007, the TwinSpires brand has been used by CDI’s online pari-mutuel wagering company, with players continuing to enjoy the same internally established horse racing wagering technology platform to which they have become accustomed. Customers will experience the latest technology platform operated by GAN and Kambi Group for online casinos and sports betting.
We’re excited to announce that BetAmerica is moving to TwinSpires, the same team that’s had your bet for more than 145 years.
— BetAmerica ? (@BetAmerica) January 5, 2021