Catena Media Boosts Operations With i15 Media Acquisition

After boosting its operations with the acquisition of online sports betting and casino affiliation assets from i15 Media, Catena Media is looking to accelerate its “already rapidly expanding” North American business.

More than 100 websites and domains are included, including Michigansharp.com, forthcoming states via NYSportsDay.com, and nationally ranking sites like bonus.com and gamblingonline.com.

The entire purchase price is $45 million, with $12.5 million paid in cash at closing and the remaining $20 million paid in three instalments: $5 million in cash or shares, as Catena Media prefers, on December 15, 2021; $5 million in cash on June 1, 2022; and $10 million in cash on December 15, 2022.

The remaining $12.5 million of the purchase price will be settled as soon as possible following closing with 2,207,357 additional Catena Media shares.

In the 12 months leading up to July 31, 2021, the assets generated a total of $8 million in revenue. Sixty-seven percent of this total was generated in Q1 2021, which coincided with the height of the North American sports season and the opening of Michigan and Virginia.

Immediate beneficial impact

Catena Media claims that the acquisition will have an immediate beneficial impact on the company’s EBITDA as of September 9, and that the assets will provide an average EBITDA margin of at least 70 percent.

Michael Daly, the CEO of Catena Media, said: “The addition of i15 Media’s online sports betting and casino assets to our North American portfolio will accelerate our already rapidly expanding business there. 

“In addition to i15’s strong national and state brands generating revenues in current markets, the additional coverage for upcoming states will further cement Catena Media’s leadership position in the United States.

“I am also excited that i15 Media’s founder and owner will join us as a consultant for the next few years. He will provide valuable support for our internal team as we pursue our roadmap.”

In the first half of 2021, Catena Media’s North American business expanded by 121 percent and contributed for 49 percent of total group revenue.

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