Casumo Introduces Enteractive For Player Retention

Casumo, an online casino operator based in CaMalta, aims to improve player engagement and brand loyalty after deciding to introduce the tech platform reactivation cloud for Enteractive.

Through the alliance, Casumo increases customer engagement and player satisfaction through the plug-and-play system and strengthens its responsible gaming safeguards.

The solution uses native-speaking agents paired with software and powered by human interaction, as well as a player-centred approach to improve a customer experience.

The Entertactive software platform incorporates long-lasting brand loyalty through connections with the player acquisition environment of the operator.

Mikael Hansson, Enteractive CEO, explained: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match.

“Our reactivation cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

Confirming the new agreement, Enteractive states that all its systems comply with GDPR and are structured to cooperate with operators and protect players.

Ludovic Diler, Casumo player engagement lead, added: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction.

“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.

“We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”