The Centennial State has become the newest U.S. territory to allow sports wagering, becoming the eighteenth state to do so at the beginning of the month amid analysts estimates of $6 billion in bets and $400 million in gross operator sales at maturity.
Regulators made the practise legal on May 1, 2020 after votes approved the legalisation of sports betting in November of last year, boasting of approaching 40 casino assets.
DraftKings has extended its relationship with Twin River Worldwide Holdings to gain admission to the area, with a debuting sportsbook company at Mardi Gras Casino in Blackhawk.
It would become the seventh country-wide retail site for the company, with sites in Iowa (Wild Rose – three sites), Mississippi (Scarlet Pearl), New Jersey (Resorts) and New York (del Lago).
Matt Kalish, DraftKings North America Co-Founder and President said: “We are thrilled to introduce Colorado’s passionate sports fans to DraftKings Sportsbook, the nation’s favourite mobile and online sports betting platform.
“Boasting a wide array of distinct sports categories and daily free-to-play games, customers across the state will always have a number of year-round, skin-in-the-game opportunities to engage with the premier sports betting experience DraftKings prides itself on.”
Roar Digital, a joint venture between MGM Resorts International and GVC Holdings, secured its entry with the Midnight Rose Hotel and Casino through an exclusive primary skin deal. The agreement permits Roar Digital to provide online sports wagering under the BetMGM brand in the state of Colorado.
Adam Greenblatt, CEO of Roar Digital said: “We look forward to offering Colorado sports fans the excitement and ease of betting with BetMGM and working alongside Midnight Rose Hotel and Casino to provide top class betting experiences in the state of Colorado.
“With a limited sports schedule currently, it’s the perfect time for new customers to learn how to use our feature-rich sports wagering product, ahead of the return of U.S. sports.”
In collaboration with JP McGill’s Hotel & Casino, based in Cripple Creek, Rush Street Interactive opened BetRivers.com, with Gambling.com having authorising the provision of sports betting services.