CasinoFriday To Be Supervised By Cellxpert

Cellxpert has been chosen to supervise and oversee its new affiliate program by CasinoFriday, 1UP Entertainment’s first casino brand.

Enhancement of global expansion

Through the new alliance, by leveraging its HTML5 ad serving capabilities, Cellxpert will enhance CasinoFriday’s global expansion strategy.

In addition, the 1UP Entertainment brand will benefit from enforcing and introducing ‘an extensive set of regulatory compliance settings’, which Cellxpert believes will help ‘foster trust and transparency’.

Assaf Dor, chief executive officer of Cellxpert, commented: “We are glad to work with such an experienced team and helping them to successfully launch their first casino brand. 

“CasinoFriday’s team and Cellxpert share a similar vision of trust and transparency which are the building blocks for every successful partnership. These notions – executed at scale by our SaaS platform – creates a win-win situation for all sides.”

CasinoFriday will have the option of customizing its onboarding process and personalizing it, while Cellxpert will also provide its partner with an extensive collection of reports to create ‘extreme transparency.’

‘Win-win situation’

These reports, accompanied by granular reporting, would support the criteria of both internal teams, which Cellxpert claims would motivate all sides, resulting in a ‘win-win situation.’

Frode Fagerli is the Affiliate Program head for AffiliateXe, the affiliate program owned and run by 1Up Entertainment. He added: “We chose Cellxpert after carefully examining all the solutions in the market. Cellxpert stack offers an end-to-end solution centralizing every aspect of the partner ecosystem, and allows us to be fully transparent with our affiliates. 

“We truly believe that the Cellxpert platform shapes the new standard for affiliation in the iGaming landscape and allows us to execute our vision.”