CasinoCoin has inked a new deal with Omnia Casino to release a custom token that will drive the latest loyalty and rewards programme of the casino.
As part of the new launch, players will be able to earn tokens as part of a new loyalty scheme and spend them in a dedicated store in exchange for the operator’s choice of free spins, bonuses or branded items.
The new launch was celebrated by Sam Hobcraft, founder of the Omnia Group, who said: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.
“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”
Omnia Casino will fully control the new token and enable almost instant transactions with lower fees. In turn, greater efficiency, safety and commitment would help the new Omnia Casino rewards programme.
John Caldwell, director of advocacy at the CasinoCoin Foundation, added: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes.
“Omnia Casino is the latest to find an innovative way to use our blockchain to deliver tangible, real-world benefits to its operation. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement.
“Adding a leading operator in Omnia to our network further underlines CasinoCoin’s position as the blockchain for gaming.”
A variety of gaming companies have made deals over the past few months to release custom tokens on the CasinoCoin blockchain, including leading roulette producer Cammegh and eGamingFund, a one-stop, licencing and distribution network for developers of games.
— OmniaCasino (@OmniaCasino) November 27, 2019