Partouche Group of Switzerland has officially obtained a licence to go online for its leading brand Casino du Lac in Meyrin and thus become the seventh and newest land-based venue in the country to launch its iGaming industry operations.
As announced by the Swiss Federal Gaming Board (ESBK), Casino du Lac de Geneve has actually been operating under its Pasino.ch website since 16 November. Players will have at their disposal a host of table games in the slot and casino style.
Pasino.ch recently signed a content distribution agreement on a similar note with Red Tiger, the subsidiary of NetEnt, whose most famous hits are Vault of Anubis, Rainbow Jackpots Power Lines and Midas Gold.
Although the Swiss market belongs to a number of regulated jurisdictions, Partouche notes that the process of launching a casino online was very lengthy. Numerous organisations must be approved to obtain approval and start selling games on the internet, with Switzerland’s Federal Gaming Board (ESBK) getting the final word.
On 29 April 2020, Casino Lugano and Casino du Lac announced that they would be granted entry into the online gaming industry, widening the country’s market alongside StarVegas, Interlaken, Grand Casino Baden, Casino Davos, Grand Casino Luzern and Zurichsee.
Switzerland’s Partouche Group’s newly launched online division will also focus its live dealer vertical on a partnership with Evolution, set up earlier this year. Players will be given an option to play from their tablet, laptop or mobile as part of this complimentary arrangement, while still providing direct access to live dealers for poker, baccarat and roulette.
The extension of the licence was also approved by the Switzerland National Council, while the ESBK confirmed that Casino du Lac had officially “received all the necessary gaming permits” necessary to operate online.
Due to the general situation in the industry during 2020, Casino du Lac’s recent move to the online gaming industry is also part of the long-term strategy, as many local retail operators have chosen to shut down their business.
Partouche’s Geneva facility is only open for restricted hours, with most, if not all of its slot machines inaccessible to visitors. When more and more clients opt for this strategy, it turns out that the management’s decision to go entirely online proved to be very productive. Casino du Lac, however, is not the only land-based property to gain from going online; several reputable brands have done the same, creating a stronger and more competitive market for iGaming in the region, whose future looks bright in 2021 and beyond.
Greentube, the digital division of Novomatic, which has signed a partnership with Casino777, Casino Davos’ online brand, is also among the latest content providers in the region. In October, Pariplay also signed an agreement with Swiss Casino, expanding its market position and providing highly sought-after titles such as Dragons of the North, Mystery Fox and Wolf Riches.
Comlot and ESBK announced a decrease in betting percentage earlier that month, reporting that just 16.4 percent of respondents in the survey participated in any form of gambling activities.