In partnership with gaming development company Playtech, Mansion Group’s global brand Casino.com has announced the official launch of its first exclusive live casino studio.
The new development comes one day after the latter expanded a relationship with Endemol Shine Gaming, a member of Endemol Shine Group’s global content creator, manufacturer and distributor, emphasising continuing emphasis on live game show hits variants.
Kevin Kilminster, Playtech’s head of live casino innovation, explained: “Mansion has shown a significant commitment to the Casino.com live casino offering over the last 12 months, and the company’s investment in an exclusive studio space is a key step in taking that business to a new level.
“The new dedicated space truly brings the Casino.com brand to life, creating the ideal opportunity for exclusive, tailor-made promotions. We are proud to have developed a long-term successful partnership with Mansion, and are confident that a bespoke studio area will create a key new USP for both existing players and newcomers to the brand.”
Debuting with live roulette and live blackjack on Casino.com, the new agreement also comes with potential plans to add more, allowing players to instantly connect to the private tables via a live stream.
The online operator has formed plans to provide players with a special and personalised experience, providing exclusive deals and live dealers with their own expertise.
Chris Mousdell, head of casino at Mansion, commented: “Live casino is our fastest growing product, so we’re thrilled to offer exclusive tables, dedicated to our players. We’ll be able to engage with our customers on a deeper level, offering a more personable experience through tailored promotions and our very own live dealers.”
The above-mentioned deal by Playtech alongside Endemol Shine is intended to leverage a range of quiz brands within the company’s “fast growing” vertical live casino, including Deal or No Deal, Money Drop and The £100K Drop.