Capital Z Partners Confirm Conclusion Of Affinity Interactive Merger

In order to capitalise on the expansion of igaming and sports wagering, a leader in today’s gaming industry, the private equity arm of Capital Z Group, has confirmed the conclusion of a merger to form Affinity Interactive.

The deal brings together Affinity Gaming, a diversified national casino gaming operator, with Sports Information Group, a New York-based B2B and B2C worldwide omnichannel sports, technology, digital, media, and wagering business, as first announced on June 14, 2021.

Affinity Interactive now offers regional gaming and horse betting, and is set to develop social gaming, igaming, and sports betting in the near future, with a customer base of one million in the United States alone.

With prominent regional casinos in Nevada, Missouri, and Iowa, as well as technology, digital and media platforms, and an online betting presence, the corporation is well positioned to profit from the worldwide sports betting and igaming boom.

Mary Beth Higgins, CEO of Affinity Gaming, and Itay Fisher, CEO of SIG, will remain in charge of their respective businesses.

A leader in today’s gaming industry

Founder, president, and chief executive officer of ZCG, as well as chairman of Affinity Interactive, James Zenni said: “We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today’s gaming industry with a world class digital offering and significant growth opportunities.

“With the rapid expansion of online gaming in the US and abroad, and the continued growth of the sports and online betting industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed casino properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide. 

“We look forward to delivering on the many opportunities ahead as we leverage Affinity Interactive’s offerings and become the premier gaming, digital and media platform.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.