Camelot UK posted its second-highest interim results, delivering £ 3.85bn in ticket sales.
Lauding its ‘digital resilience,’ the National Lottery operator announced its six-month results for the 2020/21 financial year for the duration ending September 30, disclosing that at the beginning of the pandemic in April, Camelot had over a ’18 percent sales strike.’
Camelot conducted important community measures’ during the trading period to alleviate COVID circumstances that had undermined its retail network’s sales capacity. To do this to prioritise ticket buying across its online and mobile platforms, the operator revamped all of its ads.
As a result, Camelot reported a change in retail-to-online sales, with 1.3 million new registrations secured by the National Lottery’s digital verticals during the period.
Nigel Railton, Camelot’s CEO noted: “My sincere thanks must go to all of my fantastic colleagues – whose wellbeing is, and continues to be, our first priority – as well as our 44,000 National Lottery retailers who have done an extraordinary job for the entire UK, providing food, medicine and other essentials.
“We don’t pretend that selling National Lottery tickets is as important as any of that, but the fact that they’ve stayed open has also ensured that Good Causes have continued to benefit throughout.
“I firmly believe that we have the strong track record and experience required to carry on raising vital funds for those who need it most – and we’re fully committed to continuing to work with the government, our regulator and the wider National Lottery family to keep making a real difference to the lives of people and communities across the UK.”