National Lottery provider Camelot UK has been praised for carrying out responsible gambling campaigns since becoming one of the first online gaming providers to achieve GamCare’s Safer Gambling Standard Advanced Level 2 for its digital and retail operations.
The Safer Gambling Standard is the quality standard for licenced gaming operators in GamCare’s social responsibility, which aims to increase overall standards of practise and social responsibility across the sector.
The accolade was announced by Camelot’s head of corporate responsibility, Alison Gardner: “Camelot has developed tools and programmes to promote healthy play to all our players, as we continue to make The National Lottery the safest environment to play.
“Achieving Advanced Level 2 of the GamCare Safer Gambling Standard endorses our work in this area, and is an important part of our overall strategy, as we continue to improve how we support our players, encourage healthy play and prevent underage play.”
After a three-month period of accreditation, GamCare undertook a study of Camelot’s responsible play practises and procedures, its website, visiting retailers in the National Lottery, and interviewing staff members from various Camelot teams.
GamCare has found that the responsible play measures in place are’ well integrated into Camelot’s culture’ GamCare’s Advanced Level 2 Safer Gambling Standard marks a landmark in Camelot’s wider Corporate Responsibility Policy, which focuses on promoting healthy play through retail and digital National Lottery players.
This comes as the lottery operator continues to carry out Experian age verification checks, regular wallet load limits, daily Instant Win Game play limit, options for self-exclusion, automatic weekly spending limits, and the ability to instantly reduce restrictions. The company has banned on its sites the use of credit cards.