Cajuego Calls For Regulatory Guidance For Gambling Ads

Spain’s land based gambling trade association Cejuego has called for regulatory equivalence in ads to be federally licenced across all vertical gambling.

Writing a letter to its representatives, Alejandro Landaluce, president of Cejuego, maintained that the trade body endorsed the proposed drastic changes to the federal advertisement code regulating gambling content.

Nonetheless, Cejuego Governance insists that new industry advertising standards must include the promotion of state-owned’ Loteria Nacional’ (National Lottery) and Spanish disability charity ONCE lottery goods.

Cejuego’s comment follows the Spanish Consumer Affairs Minister Alberto Garzon’s declaration that his department would propose that the government introduce a’ four-hour nightly advertising window’ (1-5 am) to encourage gambling services.

Cejuego advises the Spanish government in its update to create a consistent policy for licenced operators who will have to adhere to a  strict schedule targeting adult audiences that should be sponsored by incumbents of state-owned lottery.

Garzon emphasised that after-hours limitation would be applied to the long-awaited Royal Decree on ads by the coalition government, modifying the federal codes on the promotion of gambling services in Spain.

Cejuego and Jdigital’s online counterpart had attended a meeting with Alberto Garzon to discuss the challenges of regulating gambling across the 17 autonomous communities in Spain.

Representing Spanish land-based incumbents, Landaluce outlined that Cejuego maintained many of the concerns of the Consumer Affairs department regarding reducing social harms and improving consumer protection.

During the meeting, Landaluce emphasised that leaders of Cejuego will continue to work to eradicate underage access to gambling sites where all members are willing to’ reduce incidents to zero.’