Cafu, a former Brazil international player, has signed on as a brand ambassador for Rivalo, a sports betting and online casino operator, until the end of the 2020 FIFA World Cup, which will be held in Qatar.
Cafu will star in marketing initiatives, including television and social media, as part of the arrangement, with a special focus on expanding Rivalo’s brand awareness in Brazil.
Former Brazil captain and two-time World Cup winner, the renowned right-back has played for AC Milan and Roma, among others (1994 & 2002). Italy’s Serie A, Champions League, Copa América, FIFA Club World Cup, UEFA Super Cup, and other awards are among his many achievements.
The band’s ambassadorial relationship is set to last until the end of next year’s international football showcase, which will be held in Qatar from Monday, November 21, to Sunday, December 18, 2022.
Legendary football and household name
Rivalo’s commercial director, Neill Simpson, explained: “To have such a household name and legendary footballer align himself with our brand, gives me great pride.
“We are working on some fantastic initiatives and this is a real statement of intent for Rivalo going forward, not just in Brazil but in the whole of Latin America.
“We have worked incredibly hard over the last six years to establish Rivalo as the leading player in the Brazilian sports betting market, and this latest announcement will further enhance this position as we work alongside Cafu and his team to bring some great insights and content to the Brazilian public over the next 18 months.”