Caesers’ Horseshoe Casino Baltimore, Maryland, is just over a week away from launching two new experiences for tourists, one of which will generate 100 new jobs at the entertainment venue.
The 10,500-square-foot outdoor gaming terrace will open on December 5 with new staff to oversee the bar area holding over 150 new slot machines, around 20 table games and more. A city spending committee gave the go-ahead for The Terrace on Wednesday.
According to Baltimore Business Journal, Horseshoe General Manager Randy Conroy said the new $15 million addition will “broaden” the reach of the casino to bring in gamers that are not currently playing. He expects it to appeal to those who like to smoke while playing as it is allowed on the second-floor structure above the valet parking area of the casino.
Conroy is not concerned about cold temperatures being a deterrent despite its winter opening. To keep gamers comfortable, the Terrace was built to have “elaborate ceiling heaters.” In the summers, a fan system will be used to keep the area ventilated.
Together with another new experience, the Terrace will open a series of pilot incentives from Caesars Entertainment Corp. The interactive centre’s look will be in the same style as a “modern Apple store,” Conroy said, and is designed to showcase attractions within both Horseshoe and the entire portfolio of Caesars. The loyalty programme links the 50 or so properties of Caesars so members can, for example, use points collected at Horseshoe for free meals in Baltimore or at sister properties in Las Vegas or New Orleans.
Conroy said the interaction centre will have immersive audio and video opportunities as well as a special table to interact with customers using their smartphones. Building it costs just under $1 million and expanding it to other casinos around the world if successful. The centre is next to The Terrace upstairs.
The two new spaces are among the changes occurring at one of the biggest casinos in the area. Conroy said the first floor food marketplace is also in the middle of a $1 million refurbishment to give it a more modern look. He said there are also adding two new tenants, but declined to name them.
Looking beyond that, Horseshoe plans to develop a broader entertainment-focused area along Warner Street that connects M&T Bank Stadium to the casino. The goal is to bring people to the casino for more than gaming activities and experiences. Last month, plans were unveiled to a city design committee for the 4,000-seat Paramount concert venue, and the $50 million venture now has a site and schedule to open in summer 2021.
Also in the works is a Topgolf facility and this year could break ground next to Horseshoe. In April, the casino also launched two “swing suites” branded by Topgolf that simulate sports such as golf, baseball and hockey. And an upgrade has also recently been made to a Ravens-themed bar in Horseshoe that debuted last football season.
“We are very bullish about this market and are willing to invest into the Horseshoe Baltimore and the City of Baltimore,” Conroy said.