Caesars Ent Forms CER Partnership For Harrah’s Casino Build And Operation In NE

Caesars Entertainment has formed a collaboration with Columbus Exposition and Racing (CER) to develop and operate a Harrah’s casino and racetrack in Columbus, Nebraska.

The $75 million casino project is expected to be completed in 2022 and will include a new one-mile horse racing track, a 40,000-square-foot casino and sportsbook with more than 400 slot machines and 20 table games, as well as a restaurant and retail space.

CER’s managing partner, Tom Jackson said: “We are excited to welcome Harrah’s to Nebraska. When looking for a casino operator partner, Harrah’s brand recognition and established code of commitment to its employees, customers and the communities in which they operate proved an easy selection. In addition, their superior rewards program and marketing team, high-performing entertainment network and best-in-class gaming experience check all the right boxes for this partnership.

New entertainment destination for the Midwest

“As we work to create a new entertainment destination for the Midwest, this partnership will be an important economic driver and job creator for Columbus and the surrounding communities. 

“It also further reinforces our commitment to the hardworking people involved in the Nebraska horse racing industry. We look forward to providing new gaming and entertainment experiences to our valued customers.” 

Caesars Entertainment CEO Tom Reeg added: “When Nebraska voters opened up gaming at racetracks, we knew that our experience in the casino industry combined with our commitment to horse racing made Harrah’s a perfect fit.

“We look forward to creating an all-new Harrah’s experience in Columbus and connecting it to our Caesars Rewards network across the country.”

Meanwhile, Joe Morris, Caesars Entertainment’s SVP of Racing, said: “Beyond the onset of casino gaming in Nebraska, we are thrilled with the opportunity to transform horse racing in Columbus” 

“The opportunity to build a new, first-class track at our property illustrates our commitment to the racing industry and our intent to carry on the area’s storied racing tradition.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.