Caesars Entertainment has bolstered its US athletic lineup by announcing a multi-year collaboration with the Houston Texans of the National Football League.
The arrangement, which takes effect immediately before the start of the NFL season next month, establishes the company as the team’s official casino partner.
Greg Grissom, Texans president said: “I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans.
“We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
Caesars Rewards and benefits
Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage and digital and traditional media assets, as part of the partnership. Members will also be able to take advantage of a number of privileges, including the ability to stay in a premium suite at NRG Stadium.
In addition, Caesars Rewards will support the free-to-play ‘Schedule Pick ‘Em’ game, which can be found on the Texans official mobile app. Fans can submit their matchup predictions in the weeks leading up to the NFL schedule release for a chance to win unique prizes like a paid trip to a Caesars Entertainment destination property, game tickets, and more.
A Texans season ticket holder will also be chosen at each game for a chance to win an all-inclusive trip to Las Vegas. Each time the Texans score, this experience will become more valuable.
Chris Holdren, co-president of Caesars Digital added: “Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans.
“We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”