In what is the couple’s first NFL team sponsorship contract, Caesars Entertainment and exclusive sports betting partner William Hill US have become a sports betting partner of the Indianapolis Colts.
In a statement, Caesars said that the relationship demonstrates a new integrated way to engage with sports fans in Indiana during the 2020 football season for the Colts, themselves and William Hill.
Caesars Rewards, the industry’s largest consumer loyalty programme, will fund a free-to-play “Pick 6 Predictor” game on the Colts Mobile App as part of the deal. Before the upcoming games, the Pick 6 Predictor produces a set of questions that fans expect the outcome of. Right selections are rewarded with weekly awards, and all participants have an opportunity to win a trip to Las Vegas to stay at a Caesars Entertainment property.
Colts Chief Sales and Marketing Officer Roger VanDerSnick said: “In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities.
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”
Chris Holdren, Caesars Entertainment Co-President of Sports and Online Gaming, stated: “Our company has deep roots in Indiana. This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
The Caesars Indiana mobile sports betting app “Caesars Sports Book by William Hill” will incorporate into the media and marketing activities of the franchise pending regulatory approval, bringing exclusive deals and promotions directly to fans via the newly branded sports betting app.
Sharon Otterman, William Hill’s Chief Marketing Officer, noted: “William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times.”
— Caesars Entertainment (@CaesarsEnt) October 26, 2020