Caesars Entertainment and Nola.com have partnered to make Caesars Sportsbook the publication’s official sports betting and odds provider.
By leveraging Caesars Sportsbook’s sports betting empire, the arrangement comes ahead of the state’s legalised sports betting launch, and will provide sports fans in Louisiana with the most up-to-date data, odds, trends, analysis, and unique deals.
Chris Holdren co-president of Caesars Digital, a Caesars Entertainment company said: The partnership with Nola.com allows us to deepen our connection to the people of Louisiana, a community with which Caesars shares a rich history through casinos, hospitality, entertainment, and the recently renamed Caesars Superdome.
“Through collaborative content, we will bring sports fans closer to the games they love by delivering fun, engaging, and timely updates to keep readers apprised on what’s happening in the sports world.”
Furthermore, the relationship will incorporate live lines and odds into content directly from Caesars Sportsbook, a monthly prop bet exclusive to Bet.Nola.com users, exclusive promos and odds boosts, Caesars Sportsbook interviews with expert guests, and live events from Harrah’s New Orleans.
Natural choice for premier partner
Judi Terzotis, president and publisher of Nola.com, said: “We are thrilled to announce our partnership with Caesars as our exclusive sports betting and odds provider. Caesars is the leader in this space, and with their presence in Louisiana already, they were the natural choice to be our premier partner.
“Our goal is to provide our readers with the widest variety of the most accurate odds. Caesars is the only one who can provide that. With Caesars’ vast sports betting options and our unmatched audience reach, we are the one-stop shop for sports betting in Louisiana.”
In addition, the Caesars Sportsbook and Casino brand is linked to the Caesars Rewards loyalty programme, which allows customers to collect points for every wager they make.
Caesars Entertainment regional president Dan Real said: “Caesars has long operated in the region and we know that for so many of us, our days start by visiting Nola.com or grabbing a copy of the paper.
“As we look to blaze the trail into legal sports betting in Louisiana, our collaboration with The Advocate, Times-Picayune and Nola.com staff is another example of our commitment to serving the community.”