The Arizona Diamondbacks will team up with Caesars Entertainment Inc to launch mobile sports betting in Arizona, complete with a sportsbook and bar concept on the plaza adjacent to the team’s stadium, Chase Field.
The contract gives Caesars exclusive access to the D-backs’ mobile sports betting business as well as exclusive sponsorship of sports betting and daily fantasy sports. In addition, the gaming operator has reached an agreement with Major League Baseball to become an Approved Gaming Operator of the league for a multi-year period.
D-backs President and CEO Derrick Hall said: “We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalised gaming.
“Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, and customer treatment and brings its best in class William Hill mobile sportsbook product and retail sports betting expertise. Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
Caesars Entertainment CEO Tom Reeg commented: “We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks.
“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
Results of agreement
The agreement between the D-backs and Caesars Entertainment will result in a brand-new, state-of-the-art sportsbook, sports bar, and broadcast studio at the site formerly known as Game 7 Grill on the Plaza at Chase Field, following recent legislation in Arizona that legalised legal sports betting.
When sports betting is legalised in the state, fans can use the sports book app to place bets from anywhere in the state. Fans can gain credits and tier status by mobile betting to unlock incredible experiences through the Caesars Rewards loyalty programme.
Caesars Entertainment will join the D-backs’ business partners as a result of the deal. It will be incorporated into marketing campaigns, including signage and digital assets, and will begin a new partnership with D-backs fans.