As the UK bingo operator reaches a critical Christmas trading season for its online and retail operations, Buzz Bingo has unveiled its latest national marketing campaign, # WinFace.
#WinFace is the first campaign produced by MSQ Partners, the new ‘full-service advertising agency’ of Buzz Bingo, which leads the creative and media buying fields of the bingo operator.
In autumn, MSQ Partners won the multi-million – pound sponsorship account, having been charged with revitalising the brand profile and advertising campaign of Buzz Bingo to connect with its target bingo audiences.
Buzz Bingo named former bwin.party and Mecca Bingo executive Harry Lang as the new Marketing Director, responsible for managing brand creation and customer acquisition strategies for the online and land-based units of Buzz, for more strategic changes.
As # WinFace promotes the ‘Christmas Spinner’ prize-wheel of the operator with £ 1 million in guaranteed prizes over the festive season (running until 3 January), Buzz Bingo has taken an early impetus on Christmas promotions.
On the launch of the campaign, Lang said: “I’m delighted to share the news that today the team at Buzz Bingo has launched our integrated Christmas campaign:, #WinFace.
“Leading with fantastic TV creative by the talented team at MSQ / The Gate London) and supported through PPC, paid social, social media, CRM, SEO, on-site, Club teams and DM, the campaign offers all 18+ players a free spin on our Christmas Spinner at buzzbingo.com with £1 Million worth of prizes up for grabs…. thus the need for our players to practice their #WinFace.