In order to revive its media planning and brand image, Buzz Bingo is expected to name London-based MSQ Partners as its lead ‘integrated agency.’
MSQ agencies have been charged with creating a popular coverage of its marketing and communications policy in an effort to revitalise its entire marketing strategy. The appointment would allow the business to let bingo players around the nation know that after the temporary closure due to the pandemic, Buzz Bingo venues have reopened.
Rebecca Taylor, Buzz Bingo’s head of marketing and acquisition, noted: “At such a crucial time for our business, we’re delighted to bring MSQ on board. We were impressed with their creative and media model, and look forward to working with them to help celebrate the nation’s love of bingo.”
Buzz Bingo points to the proven track record of MSG’s high-impact campaigns for British Airways, Coca-Cola, Peugeot and Nivea Men.
Ten different companies specialising in core marketing disciplines, such as brand creation, public relations, analysis and insights, digital strategy and retail engagement, shape MSG.
The marketing reform of Buzz Bingo would see MSG ‘Walk-In’ agency taking charge of the advertising planning and purchasing account of the bingo operator. The new brand and innovative plan of Buzz Bingo, meanwhile, will be led by the ‘The Doorway’ agency of MSG.