Buzz Bingo has announced Harry Lang ‘s appointment as its new Marketing Director, heading the UK’s largest bingo operator’s brand growth and customer acquisition initiatives.
Lang has led the marketing campaign and distribution for various tier-1 igaming brands including WMS Interactive, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle Sports as a 15-year industry executive.
Lang’s new appointment follows on from his personal marketing agency Brand Architects, which saw him advise igaming and esports clients such as Genting Bet, PandaScore, Leon House/ AnonyMind, Rightlander and Puntt.gg.
Jamie Queen, Buzz Bingo’s CCO, said: “Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business. He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
At a crucial juncture for the operator, Lang takes care of the marketing campaign of Buzz Bingo, as it remerges from lockdown in the UK. Buzz Bingo announced the naming of London-based MSQ Partners this October as its new lead marketing agency to deliver a high-impact coverage campaign plan for UK bingo audiences.