Burnley’s Premier League side announced a ‘record-breaking multi-season’ front-of-shirt partnership with sports betting operator LaBa360, which will see the company become the club’s main partner next season.
The LaBa360 ‘s logo will be used in all competitions across the club’s home and away shirts with the company obtaining branding opportunities on the ground side and across Turf Moor. Furthermore, the brand will be available across UK and international web and social media channels.
LaBa360 Director Angelika Tang commented: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley.
“Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand. We are looking forward to engaging with the club’s ever-growing fan base in the UK and worldwide.
“Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”
The contract would further boost the international fan base of the team while also helping the side to engage with a broader audience, according to Burnley. In fact, the record breaking contract is expected to increase the visibility of LaBa360 as it is regularly featured in the Premier League.
Anthony Fairclough, Commercial Director at Burnley Football Club, added: “We are proud and delighted to welcome LaBa360 on board.
“This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.We look forward to a very profitable relationship in the coming seasons.”