In a deal that reinforces the presence of the omnichannel device provider in the African market, BtoBet has agreed to power Yellowbet’s Cameroon brand through its Neuron 3 network.
BtoBet will help Yellowbet in migrating its other brands in Africa to BtoBet’s betting and gaming network in a deal that will cover the operator’s digital networks.
Sabrina Soldà, BtoBet’s Chief Marketing Officer said: “I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon.
“Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach.
“Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet.”
Yellowbet will now be able to offer a ‘tailored user experience’ for its customers by combining BtoBet’s Neuron 3 network with the inclusion of additional content including local and international sports betting, live sports events, online and live casino, jackpots and a variety of virtual sports.
Nkurunziza Dominique, Country Manager at Yellowbet Cameroon, added: “We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles.
“I am looking forward to collaborating with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry.”