BtoBet Sportsbook Goes Live In Colombia Via William Hill Deal

BtoBet, an Aspire Global corporation, has formed a partnership with the world-renowned operator, William Hill. The alliance sees the former portal and sportsbook go live via the operator in Colombia, expanding its presence in the Latin American market.

In September 2019, Aspire acquired the operator and has since established itself in the area as a leading sportsbook provider. As the leading sportsbook provider, growing its impact on the Colombian market further cements the firm, demonstrating its commitment to growth.

Representatives from William Hill, which recently made a decision about Caesars Entertainment, state that they are excited about signing a deal with the operator and that they are looking forward to providing their sportsbook to players in Colombia.

Ulrik Bengtsson, CEO of William Hill said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Aspire Global officials, who recently entered the Swiss iGaming market, say this partnership shows the strength of their offering and that Aspire Global is one of the industry’s leading iGaming operators.

Tsachi Maimon, Aspire’s CEO, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”