BtoBet, a leading sportsbook provider and a subsidiary of Aspire Global, has just signed a deal with Oddin to provide its partners with an esports iFrame solution and odds feed.
Oddin is a fantastic esports odds feed provider that stands out for its user-centric approach and consistent player interaction. BtoBet’s clients will be able to expand their esports offering thanks to the new contract, which includes increased live markets.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated: “The esports vertical is increasingly registering a growth in its market share, especially since its player demographics are distinct from those that characterise the standard legacy sports betting vertical.
“Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”
On the other hand, Marek Suchar, Head of Partnerships at Oddin, claims that his company’s esports betting mission has resulted in partnerships with BtoBet and Aspire Global, two of the industry’s biggest and most acclaimed brands. They are ecstatic to be working with such a successful team to present the Oddin vision to a wide range of stakeholders. His company claims that esports betting has the potential to become the most significant vertical for operators all over the world.
He continued: “This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators.”